Unique Personalized GiftsEmbroidery, monogramming, and personalization all add a unique spin to your holiday gift giving. Personalized gifts are a great way to show people how much you care about them. They let you express how you feel, or show how much you know someone. Those who receive the gift will know that you spent time on finding a gift and at Embroidery For You!, we make sure to add that special touch of thoughtfulness. From children to adult; birthdays to anniversaries, holidays to weddings, giving gifts that are personalized can be unforgettable. The one thing better than having accessories and products that are your own is having them personalized with your name or initials. This reintroduced trend from the 80’s is becoming a new sensation all over again due to its traditional history and classy look. In the last year, there has been an increasing trend in monogrammed accessories and products, and Embroidery For You! has an assortment of products for you to personalize! This holiday season shop outside the normal, worn out gift ideas. Monogramming or personalization can be added to a wide variety of gifts. This year, stop the struggle of trying to find the perfect gift for the person who has everything and get them a personalized gift, such as a sweater or jacket, or even a cute tote bag. Let Embroidery For You! help you be the star gift giver this holiday season with these gift ideas! When in doubt, we offer gift certificates.
Holiday DecorSpruce up your holiday décor this year with personalized holiday décor. Dress up your holiday table with an embroidered table cloth, napkins, or table runner. Embroidery For You! offers holiday themed fingertip towels and tree skirts with your family name. These are items that are a bit out of the ordinary, but a conversational item. Be sure to treat the chef with a personalized apron to show your appreciation for their hard work in the kitchen!
Baby’s First ChristmasIs it your little one’s first Christmas? Make sure to make it memorable with personalized First Christmas gifts. Check out our Baby Gifts under our products page and make sure to make your little one’s first Christmas everything it should be. Celebrate a baby’s first Christmas with a special shirt and matching bib to create memories for the photo album.
Children:What child wouldn't get delight in seeing their name on a backpack, pillow case, or blanket? You can create unique gifts for kids by customizing their presents, from adding a child’s favorite character to a sweatshirt to a customized holiday shirt; any personalized gift will be received well! Check out all our personalized gifts for kids to find the best one for the little girl or boy in your life.
Female:No girl can deny the power and personality of a monogram, at least we don’t think so! When it comes to gifting for your mother, daughter, friend, girlfriend, wife, or bridesmaids, you can’t go wrong with monogrammed gifts. The best thing about monogrammed gifts? They’re personalized specifically for your loved-one, meaning that they’re sure to be thrilled when they unwrap their present! Personalized gifts are the best way to show both your love and your eye for attention. You can’t go wrong with a monogrammed tote, with a monogram embroidered in her favorite color! Or for the more relaxed, try a robe or pajamas. A nice vest or fleece jacket is great and fashionable way to stay warm in this winter weather.
Male:Men are typically hard to buy for anyway and the necktie is an overused gift. Most men have their favorite sports team; try finding the perfect give and adding a sports logo. If he is a golfer, grab a personalized golf towel. Sports themed sweatshirts and gym bags are always popular with the men. A toiletry bag or a robe is another top seller with the men. No matter what kind of man you are looking for, Embroidery For You! has the perfect personalized gift for anyone!
Corporate:At Embroidery For You!, you can find a variety of gifts for your corporate office. Try giving your staff personalized business wear, a shirt, scarf, or even a jacket. Adding that special customization adds a more personalized experience. Check out our products and see which product is best for your company! The holidays are always a busy time for any company. The skill and patience that it takes to embroider is one thing that makes the embroiderer say, “Sooner is better than later,” for ordering. Please make sure to allow plenty of time and patience for your order; as is takes longer to order and ship items during the holiday season. No matter who you are searching for during this holiday season, Embroidery For You! will guarantee that you can find that special gift, and ensure a smile for those who are receiving the gift. Check out our products and see which gift is best for you and that special someone.
Happy Holidays and we look forward to “Embroidering For You!”
again in the new year.
Embroidery is a form of decorating apparel and items.It is a popular trend and used today for everything from baby gifts, kids apparel, sporting items, weddings and household items. It is also common; to corporate branding with polos, jackets, dress shirts, and promotional items. Today we will delve more into the history of embroidery and where it came from, and what it has evolved into. Embroidery comes from the French word “embrouderie” and dates back to the 1400’s!
Embroidery has the following definition according to the latest Webster dictionary:
- the art of working raised and ornamental designs in threads of silk, cotton, gold, silver, or other material, upon any woven fabric, leather, paper, etc., with a needle.
- Elaboration or embellishment.
What is embroidery?Embroidery is detailed sewing. Many people think all there is to embroidery is throwing material onto a machine. The process actually requires much practice and attention to detail. It is the small, intricate designs on fabric. A design can be on a pillowcase, a tablecloth, or even the cuff of a dress shirt. Whether it is machine embroidery or hand done, it adds an extra elegance to an item. It is also popular with business professionals and corporations for branding and marketing. Embroidery in its beginnings also showcased your level of class. In 1574 in England, it was law that only barons and above (levels of class) were allowed to have stitching adorned to their clothing. The thread was made from gold, silver, or pearl. Embroidery work was all done by hand when it originated. The first embroidery machine was actually developed 20 years before Isaac Singer invented the sewing machine in 1846. This new embroidery “machine” could do the work of four hand-embroiderers at once; this machine was developed by a Frenchman named Josue Heilmann.
Schiffli Shuttle MachinesThese machines were the next step up from the hand embroidery machines. Isaac Groebli, from Switzerland created this advanced machine which involved punching a design on paper that ran through the embroidery machine. This is where the term “punching” a design came from. Today, this process is called digitizing. While present day embroidery can still be quite time consuming, today’s commercial machines can stitch between 500 and 800 stitches per minute (SPM) depending on the design and fabric being used.
Embroidery is a learned art.Embroidery can be created from various designs and fonts that come with a software program. Or when a custom design is needed, the process of digitizing a design comes is used. Digitizing is a learned skill that takes a lot of time to master through practice, and trial and error. This is the process of converting artwork to stitch file that the embroidery machine can read. To learn to embroider, or the art of embroidery, collection information, training, and practice/experience is required. To find information on the skill and various techniques, one can attend in person classes, online classes, and books are also all available. Embroidery For You! attended a week long class when we started the business, and we attend a two day refresher class each year. Having a seasoned embroiderer, or mentor, to ask questions of and to see real life projects, has been of tremendous value.
You get what you pay for!Embroidery, monogramming, or personalization is very trendy in the United States, and in Asian countries. However, it is a relatively new concept in European countries. Some may be surprised, but embroidery is a, competitive market right now. It is a concept of, “you get what you pay for”. For decorated apparel, there is a hierarchy in price and quality; starting with heat transfers, vinyl application, screen or silk printing, and then embroidery. The desired medium to be used would be based on specific project and budget, keeping in mind the client will pay for quality work.
DigitizingDigitizing is the process of editing artwork for embroidery. We take the artwork provided and bring it into specific embroidery software. When digitizing, we have to determine what type of stitch should be used for the specific pattern, fabric to be embroidered and size of design also need to be considered. Embroidery For You! can assist with your digitizing and vector files. Please visit our website, OR our Facebook page at: Embroidery For You! – St. Louis, MO. We look forward to “Embroidering For You!”
Branding seems to be a buzzword when referring to your company’s marketing.The core of your branding starts with a logo design that will be the image of your company. While all the talk of branding may seem like a buzzword, or a trend, it isn’t. Having a well-designed logo that makes an impression on people is essential to your business’ success! Typically, people have a difficult time remembering names of people. You know what they do remember though? Logos! Having a logo that catches the eye, will “brand” you in their brain. That is the entire point! You want, and need, to make it so that when it comes to your product or service, people wouldn’t even consider using your competitors. The goal is to dominate your sector, in the eyes of your target audience. This is the measure of effective branding. Not sold on why you need to brand your business yet? Here are 8 reasons why it is paramount to your success:
1- Credibility - Having an established brand makes you more credible. This is why the notion that branding is for large, corporate companies, with large budgets, is false. If you’re a new business, the last impression you want to give people is that you are “new” or inexperienced. Having a brand makes you look more professional. It also shows that you are dedicated and invested in your business.
2 - It shows what your business is made of - It can be viewed as the DNA of your company. It tells people what you do, how you connect and interact with people, and what you want to accomplish for them.
3 - Attract more clients - It is not uncommon for people to make buying decisions based off of the look and feel of a company. If a person is researching a particular product or service online, and there are a plenitude of buying options, they are going to go with who makes them feel good. If you don’t have a brand, you will be quickly swept to the wayside.
4 - Stand out from competitors - A logo helps you stand out from your competitors. If you spend the time to come up with a unique logo and branding strategy, you will find a way to stand out from competition. A tag line, an image, and color scheme are all things that make you unique. When you have a clearly defined strategy and brand in place, you will recognize when something doesn’t fit. This can save a lot of time on pursuing other marketing avenues.
5 - Your brand helps you connect with your customers emotionally - After you have built trust and recognition through your brand, your clients will start to connect with your brand emotionally. This is similar to developing any type of friendship or relationship with a person. Once clients get to know you, they start to like you. Then they begin to trust you. When this happens, they begin to connect with you on an emotional level and this is when customer loyalty begins. We are all familiar with the adage that people do business with people that they know, like, and trust. This still holds true today, and even spills into online marketing. People do business with people that they know, like, and trust as a brand, even when shopping online. Whether it’s online, or in person, there is a fourth factor that should be added to the end of that adage. People do business with people they know, like, trust, and connect with emotionally.
So how do you go about accomplishing that? It’s not really that difficult. The problem lies with business owners being willing to dedicate dollars from their company to the investment in their branding.
6 - Brands help describe a typical line of business - With so many people putting forth effort to hone in on their niche areas of business, sometimes it becomes a bit difficult to quickly grasp what it is a particular product is helpful for, or how we could benefit from a specific service.
If you have a “descriptive” logo, meaning visually descriptive, it makes it much easier for people to quickly grasp what it is you are offering, and how it is that it could help them! Embroidery For You! has purple for its “corporate color”. We never attend a design session, client meeting, or networking event without wearing our signature purple apparel with our embroidered logo in bright colors.
7 - It supports advertising - Advertising is part of your brand too. Where companies sometimes fail with their branding is when it is too narrow, or too broad; both have huge negative effects. Having a demographic that is too narrow can result in not being able to expand into other avenues to grow your business. This is commonly referred to as being, “pigeon-holed”.
On the opposite end of the spectrum, your brand can also be too broad. When a brand is too broad, it makes it almost impossible to create a good or lasting impression. Having the proper branding makes it much easier to pursue the correct advertising avenues.
8 - Brands inspire employee loyalty- There are hundreds of jobs or careers people can choose to pursue to earn an income. So why work for you? Why care about what you and your company value? The average person needs more than just a job description to feel passionate and motivated about helping your business succeed. Having a logo and strong brand helps inspire employees. It gives them more than just a paycheck. It gives them something they can feel good about, and proud to be a part of. There are numerous studies that show when employees believe in the products or services they provide to people through their work, they are not just happier, they are also more productive!
So what does this all boil down to for you, and your business? We know the most critical element of branding is the logo, but it doesn’t stop with a well-developed logo. After that, you have to actually do something with it. You need to create a brand strategy and develop promotional lines.
At Embroidery for You! We always say that your left chest is prime real estate. The left chest of business apparel is an easy way to display your brand and company name or logo. It shows that you are proud of what your company represents. We embroider work shirts, jackets, and an assortment of other apparel to help brand awareness. Customers love to receive “stuff” or swag. Simple promotional items such as can or water coolies, a golf towel, or tote bag is another easy way to display your logo and brand.
All of these things are important to your company’s success, and even contribute to the level of pay someone is willing to give you. If you’re not dressed well, or you have business cards that are printed off of your home printer, you’re not conveying the strong, established, and reliable message you want to convey.
Take a minute to think about the types of companies that you give your business to. Are they well-established? Do you instantly think about their logo, or a catchy tagline they have? I bet the answer was yes! Take a look at what message your business is currently conveying.
If you’re looking to appear more established, or build morale within your company, feel free to reach out to us for a quote on custom embroidered apparel! We look forward to “Embroidering For You!"
- Intention: Increase my sales by 25 percent by the end of the year.
- Goal: Study past sales records to identify trends, such as when sales are high, and when there are lulls.
- Goal: Hire someone to help with shipping and customer service; thus freeing up my time to create more products.
- Goal: Experiment with new forms of marketing.
- Action: Set aside a half day for the next four weeks, so I can really dig into the numbers. Create a new spreadsheet to help with this task.
- Action: Write a job description for a future employee. Check with business colleagues, networking groups, and friends and ask them how they found their awesome employees last year.
- Action: Take an online class on how to use Snapchat, and begin to develop a strategy for using it to market my products.
Customer service seems to be a long lost tradition. Years ago, customer service was always paramount. That seems to be lost in a sea of mediocrity today. This is quite baffling to me, as it is evident that the secret to loyal customers, is customer service at a high level. This is something we take seriously at Embroidery For You!; therefore, we provide exceptional customer service. We understand that customers want to know we care, and that they are appreciated. They want a surplus of knowledge, understanding and responding quickly to their needs, and gratitude.
What seems to be more typical is staff with little to no product knowledge, long holds on automated phone lines, and grumpy staff. How often are you thanked for your patronage? You should be every time. At Embroidery For You!, you will be! Here’s what else you can expect from us, and should expect from every business.
1.) Knowledge- Product knowledge is essential. Embroidery For You! caters to both the commercial and individual client for decorated apparel and unique gifts. We have a vast knowledge of products for both commercial and individual customers. We know what types of materials can or cannot be stitched on, and are able to inform our customers about information many people are unaware of. For example, many people do not know that if they are going to provide an article to be embroidered, it must be new and clean. Our small business and corporate clients always appreciate being informed that the artwork they provide for their logo, must be of high resolution in order to digitize their artwork. Having vast knowledge about our products gives us the ability to recognize when there is a better option to offer that the customer may be unaware of. Knowing about products and necessary procedures ensures client satisfaction, and expedites the process.
2.) Attitude-Attitude is indisputably the most key element to exceptional customer service. Our customer service starts with answering the phone and emails with a “smile”. It is always nice to be greeted with a friendly voice and tone. Afterall, your voice and tone set the demeanor for the entire conversation. Nobody likes getting that employee on the phone who makes you feel like you’re bothering them with your phone call!
3.) Listening-Part of excellent customer service is listening to what your customer needs and wants. We always take the time to listen to exactly what our customers want. Doing this also helps us ensure that what the person is asking for will give them what they are really wanting as a final product. Again, product knowledge plays into this.
4.) Responsiveness-We traditionally respond to voice messages and emails within an hour of receipt. Our industry is very competitive. Customers need their questions or information they’re seeking immediately. Otherwise, they WILL and DO proceed to the next embroidery number in the telephone book, or Google Search. Responsiveness is definitely something businesses have become lackadaisical about. Regardless if an industry is smashingly competitive or not, there is business etiquette to be followed. You should always keep the expectation that your email or call will be returned within 24 hours.
5.) Gratitude- Last, but positively not least, is gratitude. Everyone wants to be appreciated. When you patronize a business they should ALWAYS be grateful for you, and the business you gave them.
At Embroidery For You!, you will always be provided with exceptional customer service. We believe customer service should be a business’ top priority, and every company should strive to get out of mediocrity. We will always be knowledgeable, have a great attitude, listen to you, be responsive, and grateful!
Finally, we always meet our promised deadlines and delivery of orders. Embroidery For You! is honored to receive your business and we look forward to “Embroidering For You!”