Decorated apparel and accessories have become a very trendy part for many aspects of weddings. When you make products for weddings, you have the opportunity to create treasured keepsakes that will be an integral part of a couple’s special day. For Embroidery For You, it helps to be prepared, especially when it comes to managing customer expectations and balancing a hectic stitching schedule. Wedding season is typically May / June and then again September/October.
Here is how we try to assist brides:
1. Have answers to common questions readily available.
We try to listen to their requests and get as much information as possible. Their vision, budget, and time frame are all things that go into assisting with a bride’s decorated apparel needs. Communication is always key.
2. Take time to prioritize.
Staying organized can help ease the stress of peak wedding season orders. We make a daily list of all the work that needs to completed, especially the time-sensitive projects. By sorting orders into organized stacks based on order date and the event date, we ensure that urgent work gets completed on time, and that the brides who placed their orders further in advance are also a priority.
3. Adjust processing times.

During wedding season, the amount of time it takes to complete orders can fluctuate, and it’s important to keep clients informed. We always want to be sure orders are completed in enough time for the bride’s BIG DAY.
4. Be realistic.
As tempting as it is to accept every request, it’s important to be honest about what we can handle. It is more important that what we take on is finished with the highest quality and eye for detail and that sometimes means turning down orders.
5. Use downtime to your advantage.
After a busy wedding season, a slowdown in sales can be a good thing. We use this time for training, ordering inventory, researching the new trends in decorated apparel and accessories, and of course, new business development.
6. Focus on the details.
Some brides take a lot of time to consider even the smallest detail. Descriptive communication can not only make a bride’s planning easier, it can help to minimize potential misunderstandings. Asking questions like, “Do you like the peach color better or the slightly more pink color?” is more effective than simply asking, “What color do you like?”. Other brides are happy for your suggestions and guidance.
7. Provide visuals.
Sometimes communicating through written word alone isn’t enough to truly capture a bride’s vision. We share pictures from previous projects to be sure we are understanding the bride’s request and welcome her to bring in pictures and information of items she has seen in the bridal magazines.
8. Set customization limits.
It’s not unusual for brides to want to tweak the design of a custom order after an order has been placed, which can quickly add time to a project and can add additional cost to the order. Typically, we will do 2 rounds of revisions before additional cost is incurred.
9. Mind your manners.
Even with the best of intentions, brides can become frustrated or defensive when they feel they’re not being heard or understood or getting what they want. We try to calm them down and take a step back from the situation before responding. A referral is always the highest compliment.
10. Be realistic.
If after communicating with the bride, we still don’t feel we have a clear understanding of what she really wants, or if the desired result for the project is not attainable, it may be best for us to respectfully decline the order, offer alternative solutions, or even suggest another vendor that may be able to help her. Being realistic and upfront about what we can (and can’t) do is one of the best ways to make sure the bride’s big day is a happy one.